First Thursday Club: Online Presence, Offline Consequences: Social Media and Medical Ethics

The integration of social media into everyday life has fundamentally altered how information is created, shared, and consumed. Medicine, long grounded in professional hierarchy, institutional authority, and carefully regulated communication, now operates within an environment shaped by immediacy, visibility, shareability and algorithmic targeting.

“First do no harm” might today read “First do no harm – not even in the comments section.”

We hope that you can join us for our upcoming FTC discussion on social media in medicine where BN's Rob Samut will discuss:

• ethical issues that arise for health care providers on social media
• why it's a good thing for doctors to stay on social media
• guidance on the social media requirements set by AHPRA and the National Boards
• cases where social media activity has lead to doctors registration being suspended or other immediate action taken
• spotting fake news.